Dentons advises on the sale of Exponea to US BloomReach

Dentons has advised the family office of Ivan Chrenko, working alongside the office’s longtime trusted legal advisor, Law & Trust, in connection with the sale of Exponea, a leading European customer data and experience platform, to BloomReach, a US venture capital backed eCommerce digital experience platform. In a related transaction, Sixth Street’s Growth fund invested US$150 million in BloomReach.

BloomReach’s market-leading e-commerce search and content services combined with Exponea’s best-in-class customer data platform and marketing automation are intended to create the first ever truly integrated product and customer data set.   

Partner Rob Irving (Budapest) led the Dentons team supported by partner Juraj Gyárfáš (Bratislava). “Technology serving more bespoke customer experiences is a rapidly expanding market and we are pleased to have had the opportunity to support our client in this strategic partnership”, said Rob Irving, Co-chair of Dentons’ Europe and Global Private Equity groups.     

“Such transactions showcase our strengths in cross-border M&A, as well as our capabilities to help market leading technology companies such as Exponea in their development and growth in Central and Eastern Europe and beyond”, added Juraj Gyárfáš, Head of M&A in Dentons’ Bratislava office.    

Dentons also recently advised Slovakia-based Sli.do.in its sale to Silicon Valley tech giant Cisco Systems. Other recent technology deals include advising on the €1.32 billion sale of Idealista, the leading online real estate classifieds platform in Southern Europe, to EQT. In addition, BASEAK, the law firm, which collaborates with Dentons in Turkey, advised on the US$1.8 billion sale of Turkish mobile gaming company Peak to Zynga.

Press release, Dentons